Rudi's debuts organic bread for children

by Eric Schroeder
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Rudi's kids organic bread
The new bread has small, thin slices and retails for $4.29 per loaf.

BOULDER, COLO. — Rudi’s Organic Bakery, Inc. has introduced a new product geared toward children: Rudi’s Organic Bakery Kids Bread. According to the company, it is the first nationally-available organic bread made specifically for children.

The new organic bread, which comes in white and wheat varieties, has small, thin slices, making it the ideal size for children, according to Rudi’s. Additionally, the bread recipe was developed specifically to appeal to children as well as parents, which means that it’s “incredibly soft and fluffy and made with only simple, organic ingredients,” the company said.

“Kids typically love bread, and given the lack of organic bread options that specifically appeal to kids, we decided to develop a sandwich bread that kids would love with a simple, clean ingredient label that moms can appreciate,” said Lauren Beno, associate brand manager for Rudi’s Organic Bakery, Inc. “The leading kids breads on the market today are made with synthetic preservatives and chemical additives, so we wanted to provide families with an option they can feel good about giving their kids.”

Like all Rudi’s Organic Bakery products, Rudi’s Organic Bakery Kids Soft White and Soft Wheat Breads are certified U.S.D.A.-organic, made without genetically modified organisms and baked using only simple and organic ingredients.

The bread is available nationwide at a suggested retail price of $4.29.

For years, baking companies have attempted to meet the needs of children with new bread products. In 1990, Sara Lee Bakery Group introduced IronKids as special-recipe bread the company said would give children “the softness, taste and texture they want and the nutrition, fiber and calcium their parents demand.” And in 2012, Hostess Brands introduced Smartwhite for Kids, a bread that contained no high-fructose corn syrup and provided the same amount of fiber as 100% whole wheat bread, the calcium of an 8-oz glass of milk and 50 calories per slice.

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