Bimbo launches Extra Grainy bread line

by Jeff Gelski
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Bimbo Extra Grainy bread, Oroweat, Arnold, Brownberry
Bimbo Bakeries USA has introduced its new Extra Grainy bread line under the Arnold, Brownberry and Oroweat premium bread brands.

HORSHAM, PA. – Bimbo Bakeries USA has introduced a new line called Extra Grainy to its premium whole grains bread portfolio. The line will roll out nationally in April under the Arnold, Brownberry and Oroweat premium bread brands. The line will feature three varieties: 17 Grains & Seeds, Cracked Wheat & Oats, and Flax & Sesame Seeds. The bread is geared toward consumers who want a richer and grainier product experience, according to Bimbo Bakeries USA. In addition, Arnold, Brownberry and Oroweat have reformulated a 100% whole wheat variety, which now has at least 21 grams of whole grains per slice.

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