Kellogg launches customizable granolas

by Monica Watrous
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Bear Naked customizable granola, Kellogg
Bear Naked Custom Made Granola allows customers to choose from 50 Non-GMO Project Verified ingredients to design a personalized snack.

SOLANA BEACH, CALIF. — Bear Naked, a subsidiary of Kellogg Co., has partnered with IBM Watson, a technology platform, to launch Bear Naked Custom Made Granola. At BearNakedCustom.com, consumers may choose from 50 Non-GMO Project Verified ingredients, from jalapeños and olives to pomegranate and hemp seeds, to design a personalized snack. Three chef-inspired recipes include Chocolate Strawberry Jalapeño, a combination of sweet and spicy flavors; Olive You, Kale, a Mediterranean blend; and Michigan Farms, which includes cinnamon apples and blueberries, plus sweet praline pecans. Launched in 2002, Bear Naked offers a line of granolas and snack bars. 

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