McKee adds zing to Zebra snack line

by Eric Schroeder
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Little Debbie Zebra Cake Rolls, McKee Foods
Little Debbie Zebra Cake Rolls are inspired by the taste experience of the classic Zebra Cakes but in a roll format.

COLLEGEDALE, TENN. — McKee Foods Corp. is adding to its Little Debbie Zebra snack cakes line with the debut of three new items: Zebra Cake Rolls, Zebra Brownies and Zebra Plus Nutty Bars.

“We want to provide an unmatched experience to the category by combining the exciting visual identity of our Zebra brand with the classic tastes of Little Debbie Brownies, Cake Rolls and Nutty Bars,” said Thomas Mossbeck, product manager for Little Debbie.

Little Debbie Zebra Brownies, McKee Foods
Little Debbie Zebra Brownies combine the brand’s rich, chocolatey brownie with white icing and the familiar Zebra fudge stripe pattern.

McKee Foods said Little Debbie Zebra Cake Rolls are inspired by the taste experience of the classic Zebra Cakes but in a roll format — yellow cake, vanilla creme, white icing and a fudge stripe, while Little Debbie Zebra Brownies combine the brand’s rich, chocolatey brownie with white icing and the familiar Zebra fudge stripe pattern. Little Debbie Zebra Plus Nutty Bars take the classic peanut butter crispy wafer taste of Nutty Bars and enrobe them in white vanilla icing and give them the fudge Zebra stripes.

“Fittingly, a group of zebras is called a ‘zeal’ or a ‘dazzle,’ which accurately describe how we expect consumers to react to the new Zebra additions,” Mr. Mossbeck said. “The excitement among retailers nationwide is incredible, and we can’t wait to get these new products off and running.”

Little Debbie Zebra Plus Nutty Bars, McKee Foods
Little Debbie Zebra Plus Nutty Bars take the classic peanut butter crispy wafer taste of Nutty Bars and enrobe them in white vanilla icing and give them the fudge Zebra strip.

The three new Little Debbie Zebra items will begin appearing in retail outlets across the United States during the first week of April.
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READER COMMENTS (1)

By Junie Locklear-Blanks 11/3/2016 1:21:24 PM
It is now November 3, 2016 and I can't find Zebra Rolls in any of my local grocery stores. These have become a favorite of mine, my husband and my boss. Are these a new Little Debbie family member or are they seasonal as the Pumpkin Spice Roll? Thank you for your time.