Pepperidge unveils 'next gen' whole grain bread

by Josh Sosland
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Pepperidge Farm Harvest Blends breads feature seeded, ancient grain and sprouted varieties

NORWALK, CONN. — Pepperidge Farm, Inc. on April 1 introduced in certain markets a new whole grain bread line under the Harvest Blends name. In addition to whole wheat flour, the new products feature value-added extras such as seeds or flour milled from sprouted wheat.

Hector Briones-Sanchez, business director of Fresh and Frozen Bakery, said the products are available in the company’s Great Lakes region, which encompasses the Dakotas, Nebraska, Kansas, Colorado, New Mexico, Oklahoma, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana, Ohio, Kentucky, West Virginia, Michigan and Tennessee.

The three varieties introduced to date in the new line include Harvest Blends Seeded, Harvest Blends Sprouted and Harvest Blends Ancient Grains.

“Harvest Blends is bringing us into the next evolution of whole grain breads with unique specialty blends of seeds and grains that deliver a new eating experience, along with the premium taste consumers expect from Pepperidge Farm,” Mr. Briones-Sanchez said.

Associated with the launch, Pepperidge is driving awareness through in-store signage promoting Harvest Blends, and instant-redeemable coupons.

Pepperidge also is tapping into the resources of its parent Campbell Soup Co., Camden, N.J., where various sandwich recipes are being developed in the corporate test kitchens. The recipes will be shared on social media. Additionally, the company is partnering with bloggers to develop more Harvest Blends recipes for sharing with the writers’ communities of followers.

The company’s descriptions of the varieties include:

  • Harvest Blends Seeded Grain — delightfully crunchy and a little toasty with ingredients like sunflower, flax and sesame seeds (120 calories per slice, 4 grams of fiber)
  • Harvest Blends Sprouted Grain — perfectly soft, with a touch of molasses and made with sprouted whole wheat (100 calories per slice, 3 grams of fiber)
  • Harvest Blends Ancient Grain — a robust flavor but subtly sweet — made with a touch of amaranth, quinoa, sorghum and teff (110 calories per slice, 3 grams of fiber)
Harvest blends carry a suggested retail price of $4.29.
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READER COMMENTS (4)

By PATRICIA 9/26/2017 1:27:34 PM
I have been buying this bread for probably 5 months, now all of a sudden I can't find it anywhere. Walmart used to carry it and they haven't had it at least 2 months. I live in a small town without the convenience of a health food store, and this one item I LOVED I now can't find it? Have they stopped making it? Or have they limited to where you can buy it, if so, WHERE CAN I FIND IT?

By donna 5/24/2017 2:18:16 AM
I was wondering if I could order some seeded bread I haven't been able to find any

By Lisa Buschlen 12/5/2016 10:18:02 AM
The old stye Ancient Grains bread was my absolute favorite, but now it has been discontinued and replaced with an inferior version. PLEASE bring back the old style!!!

By Audrey Jakubowski 10/23/2016 7:11:55 PM
I always loved your breads! They were so delicious and satisfying to eat. Your "NEW BREADS ARE REALLY DIS SATISFYING" They are smaller and have none of the whole grain taste the previous bread had. Your new breads are terrible. Please go back to the old Ancient grains bread instead of the bogus imitation you are now putting out. Peppridge farm is now my least desirable choice in bread because of your new market strategy . Good luck with that!