Bob's Red Mill launches paleo baking flour blend

by Leah Sosland
Share This:
Search for similar articles by keyword: [Flour]

Bob's Red Mill paleo baking flour mix
Bob’s Red Mill's new Paleo Baking Flour is a grain-free, gluten-free blend of almond flour, arrowroot starch, coconut flour and tapioca flour.

PORTLAND, ORE. — Bob’s Red Mill Natural Foods has launched Paleo Baking Flour, a new grain-free, gluten-free blend of almond flour, arrowroot starch, coconut flour and tapioca flour.

Bob’s Red Mill said it created the alternative flour after seeing the popularization of “paleo-inspired living.” The launch of the new flour is consistent with Bob’s Red Mill’s mission of “moving people back to the basics” and promoting a healthy lifestyle. Additionally, the release of the new paleo baking flour was spurred on by the success of the company’s nut flours, which are some of Bob’s Red Mill’s most popular products.

Matthew Cox, Bob's Red Mill
Matthew Cox, vice-president of marketing at Bob’s Red Mill

“We are continually blown away by the popularity and demand for our nut flours — almond flour and coconut flour having been flying off shelves,” said Matthew Cox, vice-president of marketing at Bob’s Red Mill. “With the increase in grain-free baking and interest in a paleo diet and lifestyle, there was clear demand for this new alternative flour. Creative cooking and healthy eating are core values for Bob’s Red Mill, and this new flour fits perfectly with those values.”

Keeping in line with the rest of Bob’s Red Mill’s gluten-free products, the new Paleo Baking Flour complies with gluten-free safety standards and is produced in a completely gluten-free facility.

Bob's Red Mill paleo recipes
Bob’s Red Mill’s web site offers customers a collection of recipes for paleo-friendly foods.

The flour is intended to be used in the baking of paleo pizza crusts, cakes, crackers, pancakes, flatbreads, cookies, and a variety of other baked foods. Alternately, it may be used in breadings for meats and vegetables. Bob’s Red Mill’s web site offers customers a collection of recipes for all these paleo-friendly foods and more.

The new Bob’s Red Mill Paleo Baking Flour is available in a 16-oz bag at a suggested retail price of $13.99 and $25.99 for a 32-oz bag.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.
   

READER COMMENTS (7)

By Karen 6/9/2017 1:24:52 PM
What is the ratio of the Paleo Baking flour to regular flour or say Almond Flour? Thx. We are doing a paleo diet and wanted to use this for the paleo recipe with guests coming that are not doing paleo, but didn't want to ruin it.

By Susan Maloney 2/19/2017 5:50:10 PM
I just bought Bob's Red Mill Paleo Baking Powder today for the first time ($18 Canadian). I haven't found too many recipes online. Is this flour one to one with regular all-purpose flour? Don't see the info on the package.

By mary gillman 8/15/2016 4:57:35 PM
Please tell me if there is any corn, rice, soy, or dairy in this. I know it is gluten-free. Thank you.

By Marlene 6/16/2016 1:52:09 AM
Brilliant idea. How do I get it to South Africa.

By Carol P. 6/11/2016 8:59:59 PM
Interesting. I'm a little concerned over the arrowroot, but it still sounds like a great option for pizza crusts and stuff.

By Sandie carpenter 6/10/2016 7:42:34 PM
ITS ABOUT TIME!!'. looking forward to finding it on the shelves at our Super 1 in whitefish. MT. 59937

By pete.asta@ardentmills.com 6/8/2016 12:34:23 PM
Paleo mix