Twinkies go green with Ghostbusters promo

by Eric Schroeder
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Ghost Busters Twinkies, Hostess
Hostess teamed up with Sony Pictures to offer a limited-time-only Twinkie flavor: Key Lime Slime.

KANSAS CITY — Hostess Brands L.L.C. has teamed up with Sony Pictures to offer a limited-time-only Twinkie flavor: Key Lime Slime. The new Twinkies launch comes in advance of the July 15 theatrical release of “Ghostbusters.” In addition to the Key Lime Slime Twinkies, Hostess said its single-serve Twinkies and multipack Twinkies will feature the iconic “No Ghost” sign.

“It’s only natural for Hostess to participate in a partnership with Ghostbusters, given the Twinkie’s appearance in the original movie,” said Ellen Copaken, senior director of marketing at Hostess Brands, L.L.C.  “Just like Twinkies, Ghostbusters has a loyal fan base that has remained passionate for generations. We hope fans are just as excited as we are to help bring this incredible franchise to life.”

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