7-Eleven, Mars partner on candy-bar topped donut

by Eric Schroeder
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7-Eleven Twix Donut
The Twix Donut is a yeast-raised rectangular bar topped with caramel icing, drizzled with chocolate and sprinkled with chopped Twix pieces.

IRVING, TEXAS — 7-Eleven, Inc. has partnered with Mars Chocolate North America to offer the Caramel Bar made with Twix Donut. The donut is a yeast-raised rectangular bar topped with caramel icing, drizzled with chocolate and sprinkled with chopped Twix pieces.

“People want to have fun with their food, especially treats,” said Terrell Smith, 7-Eleven fresh bakery category manager. “Premium and specialty donuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our Caramel Bar made with Twix donuts, they get two treats in one, a delicious donut topped with one of our best-selling candy bars.”

7-Eleven said specialty donuts continue to be a popular bakery trend for the convenience store industry. Previously, 7-Eleven has offered wild cherry and blue raspberry Slurpee donuts.

The Caramel Bar made with Twix Donut has a suggested retail price of $1.69. 
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