PowerBar introduces plant protein bars

by Matt Hamer
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PowerBar is introducing its first plant-based snack bar.

EMERYVILLE, CALIF. — PowerBar is introducing its first plant-based snack bar as part of its Clean Start family of products. Each bar is made with 10 to 11 grams of protein and contains no artificial flavors, colors or sweeteners. They are also Non-GMO Project verified.

Plant Protein Bars are available in three varieties: Dark chocolate almond sea salt, dark chocolate peanut butter and dark chocolate salted caramel cashew. According to the company, this new offering is a chance to reach out to consumers looking for a flavorful vegetarian snack that has added health benefits.

“When deciding to formulate our first ever plant-protein bar, taste was the No. 1 priority,” said Jeremy Hardwick, product development manager of R.&D., Premier Nutrition Corp., Emeryville. “We used healthy fats from nuts and nut butters to enhance the flavor profile and incorporated small amounts of natural sweeteners to taste. PowerBar Plant Protein Bars are ideal for consumers seeking non-soy or non-dairy protein snack options with great taste.”
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