Bimbo Bakeries adds to Swirl Bread lineup

by Eric Schroeder
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Thomas’ Swirl Bread Blueberry Pancake
Bimbo Bakeries USA is introducing Blueberry Pancake Thomas' Swirl Bread.

HORSHAM, PA. — Bimbo Bakeries USA is adding to its Thomas’ Swirl Bread line with the limited-edition launch of a Blueberry Pancake variety. The bread will be available through September at a suggested retail price of $3.99.

“Blueberry pancakes are a nostalgic favorite for consumers and represent two of the most quintessential, all-American flavors,” said Richard Link, senior director of marketing, breakfast team. “We set out to bring fans the ultimate breakfast experience by ‘swirling’ this classic breakfast into our Swirl Bread line — creating a new offering that's perfect for summer and can be enjoyed as a delicious breakfast, afternoon snack or sweet ending to the day.”

Other varieties in the Swirl Bread lineup include banana bread, cinnamon raisin and cinnamon.
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