Slideshow: New products from B.B.U., Hostess, General Mills

by Rebekah Schouten
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KANSAS CITY — Cinnamon is the star of several new product launches, from cereals to miniature donuts.

General Mills is pairing the spice with the sweetness of apples in its new cereal: Apple Cinnamon Toast Crunch. The toast-shaped cereal is flavored with apples, cinnamon and other natural flavors and contains no artificial flavors, colors from artificial sources or high-fructose corn syrup.

“We hear from people all the time about how well cinnamon and apples go together, so we knew we had to find a way to add apple into our Toast Crunch lineup,” said Maria Carolina Commings, senior marketing manager on Cinnamon Toast Crunch. “We think cereal fans are really going to love what we came up with, and the unique flavor from real apples.”

Cinnamon is in the spotlight in Hostess Brands’ newest Donettes variety, Cinnamon Sugar Crunch Donettes. The miniature donuts are topped with a mixture of cinnamon and sugar with a crunchy crumb topping.

Click to view a slideshow of new products.

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