Flowers gets creative with Tastykake Kake Chips

by Eric Schroeder
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TastyKake Kake Chips, Flowers Foods
Flowers Foods is launching Tastykake Kake Chips, available in Birthday Kake and salted caramel varieties.

PHILADELPHIA — Flowers Foods, Inc. is putting a new take on sweet goods with the launch of Tastykake Kake Chips. Available in Birthday Kake and salted caramel varieties, the new products combine the crunch of a chip with the sweetness of cake.

“With the launch of Kake Chips, we’re thrilled to introduce our fans nationwide to a completely new and delicious Kake experience,” said Brent Bradshaw, vice-president of cake marketing at Flowers Foods. “Kake Chips highlight Tastykake’s wide variety of flavors and textures, and the convenient, resealable packaging makes them the ideal treat for on-the-go or at-home snacking.”

The Kake Chips contain no trans fat or artificial flavorings or preservatives, Flowers said.

The Birthday Kake variety features a birthday cake-flavored crisp with sprinkles, while the salted caramel variety combines a sweet caramel flavor with a salty “zing,” according to Flowers.

The Kake Chips are available in 6-oz resealable packages at a suggested retail price of $2.99.
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