Kellogg to launch Chocolate Frosted Flakes

by Eric Schroeder
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Kellogg chocolate frosted flakes
Kellogg's Chocolate Frosted Flakes will be available beginning in November.
 

BATTLE CREEK, MICH. — A year after introducing Cinnamon Frosted Flakes, the Kellogg Co. is again adding to its ready-to-eat cereal lineup with the launch of Chocolate Frosted Flakes. Kellogg said it tested how different cocoas interacted with the toasted cereal flake and the milk at the bottom of the bowl.

“We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of Cinnamon Frosted Flakes launched last year,” said Brad Schwan, senior director of morning food marketing at Kellogg. “So, when we found out chocolate was the next most requested flavor, we set to work right away.”

The new cereal will be available beginning in November at a suggested retail price of $4.69 to $5.79. 

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