New gluten-free oatmeal hits the market

by Eric Schroeder
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GFB Gluten Free Bar Power Breakfast oatmeal
GFB Power Breakfast features an oatmeal packet containing a mix of add-ins, including sun-ripened fruits, nuts and seeds.
 

GRAND RAPIDS, MICH. — The GFB: Gluten Free Bar, a maker of gluten-free snacks, has launched a new food line: GFB Power Breakfast.

GFB Power Breakfast features an oatmeal packet containing a mix of add-ins, including sun-ripened fruits, nuts and seeds. Each Power Breakfast variety is ready in 90 seconds by combining the mix with hot water. The package then pops open to create a bowl that can be microwaved and then recycled when finished.

Elliott Rader
Elliott Rader, co-founder and partner at GFB

“We are stepping outside of the box with this packaging, and we think this brings some sorely needed innovation to the oatmeal category,” said Elliott Rader, co-founder and partner at GFB. “We wanted to provide our consumers with a healthy breakfast option without compromising on taste or convenience. Power Breakfast is easy to make at the office, at home or out in the wilderness while camping. We like to say Power Breakfast is like oatmeal ... but better ... better ingredients, better taste, all in a portable and convenient package.”

GFB Power Breakfast is available in five varieties — coconut cashew; fruits, nuts and seeds; PB+J; apple cinnamon; and maple raisin — at a suggested retail price of $2.49 per 2-oz package.

Each Power Breakfast is Non-GMO Project verified, certified vegan, soy-free, dairy-free and certified gluten-free.

In addition to the new oatmeal product, GFB offers Gluten-Free Bites and The Gluten Free Bar. 
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