Post adds two more cookie-based cereals

by Jeff Gelski
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Chips Ahoy! cereal and Nutter Butter cereal
Post Holdings is introducing Chips Ahoy! cereal and Nutter Butter cereal.
 

ST. LOUIS — Post Holdings, Inc. is continuing its trend of turning cookies into breakfast cereals with the launch of two new products: Chips Ahoy! cereal and Nutter Butter cereal. The two cereals will be available beginning later this month and will be on shelves exclusively at Walmart until April 1, 2018, at a suggested retail price of $3.98 for a 19-oz box.

Earlier this year Post launched Honey Maid S’mores cereal and reintroduced Oreo O’s cereal. Oreo O’s debuted in 1998 but were discontinued in 2007.    

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