Slideshow: R.-T.-E. cereal innovation in 2017

by Rebekah Schouten
Share This:
Search for similar articles by keyword: [Cereal]


KANSAS CITY — Ready-to-eat (R.-T.-E.) cereal has seen better days.

In the 52 weeks ended Nov. 5, dollar sales in the R.-T.-E. cereal category totaled $8,599,708,672, down 2.3% from the same period a year ago, according to Information Resources, Inc., a Chicago-based market research firm. Unit sales in the category also declined, falling 2.8% to 2,627,353,856.

In an effort to reinvigorate the segment, R.-T.-E. cereal manufacturers turned their innovation up a notch in 2017, launching new cereals in seasonal flavors, cookie-inspired varieties and even probiotic-infused options.

Click to view a slideshow of the new R.-T.-E. cereals that debuted in 2017.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.