Slideshow: What's new from Kellogg, General Mills, Conagra

by Rebekah Schouten
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KANSAS CITY — Cake flavors are cropping up in a range of new products, from birthday cake flavored Rice Krispies Treats to carrot cake flavored nutrition bars to red velvet cake flavored protein bars.

The Kellogg Co. is introducing Birthday Cake Rice Krispies Treats, featuring rainbow sprinkles, a crème drizzle and a crème-coated bottom.

General Mills, Inc. is adding a Carrot Cake variety to its Larabar lineup. The new variety is made with carrots, cinnamon, dates, almonds, walnuts, raisins, dried pineapple, unsweetened coconut and extra virgin coconut oil.

One Brands is debuting a new Red Velvet Cake protein bar. Containing 20 grams of protein and 1 gram of sugar per serving, the bar is a cake-inspired red velvet bar dipped in cream cheese frosting.

Click to view a slideshow of new products.

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