Hostess relaunches Dolly Madison vending brand

by Eric Schroeder
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Hostess Dolly Madison vending
Dolly Madison's expanded lineup includes new varieties of Donut Gems and Zingers.

KANSAS CITY — Hostess Brands, L.L.C. is relaunching its Dolly Madison brand for distribution in the vending and micro market channel.

Hostess said the brand, which first launched in 1937, will include an expanded lineup of sweet goods, including Donut Gems in powdered, frosted, crunch and glazed varieties; Zingers in Iced Devil’s Food and Iced Vanilla varieties; Dolly Madison Chocolate Cremes; Dolly Madison Golden Creme Cakes; Dolly Madison Chocolate Cupcakes; and Dolly Madison Coffee Cakes.

“With the return of the beloved Dolly Madison brand to the vending segment, we are addressing a channel that continues to expand while renewing our offering of this iconic line,” said Rebecca Muller, senior marketing manager for growth and emerging channels at Hostess Brands. “In an age of unmatched convenience, we are continuously seeking strategic growth opportunities that will meet demand.” 
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