Campbell hires new leader for Asia Pacific

by Eric Schroeder
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CAMDEN, N.J. — Ümit Subaşı has been named president of Asia Pacific for the Campbell Soup Co., effective Nov. 1. Mr. Subaşı will be responsible for Campbell’s Australian, Southeast Asian and Pacific operations, including Arnott’s biscuits and Campbell’s soup, stock and beverages. He will be based at Campbell Arnott’s regional headquarters in Sydney and will report to Luca Mignini, president of Campbell International.

Mr. Subaşı has more than 20 years of experience in the consumer goods industry. Prior to joining Campbell, he was president of emerging markets and a member of the executive board of Beiersdorf AG, a personal care company.

“Ümit is an outstanding leader who has a track record of delivering strong growth in established markets such as Europe, as well as developing markets in Latin America and Asia,” Mr. Mignini said. “It’s this combination that gives me confidence Ümit will fast-track our efforts to strengthen our core businesses in Australia and New Zealand while accelerating our expansion into faster-growing geographies across Southeast Asia.”

Mr. Subaşı began his career with SC Johnson in 1993 and held increasingly senior general management positions in both developed and developing markets. During his 17-year tenure, he provided broad commercial leadership for the company’s brands in such countries as Germany, Romania, Russia, CIS and Turkey.

Mr. Subaşı succeeds Gareth Edgecombe, who joined Campbell in 2011.
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