General Mills adds chief creative officer

by Eric Schroeder
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MINNEAPOLIS — Michael Fanuele has been named to the newly-created position of chief creative officer at General Mills, Inc., effective Oct. 6. Mr. Fanuele will oversee brand strategy, strategic planning and creative development, and will report to Mark Addicks, chief marketing officer. Prior to joining General Mills, Mr. Fanuele was chief strategy officer at Fallon, where he worked on such accounts as H&R Block and Arby’s. Earlier, he was with Euro RSCG Worldwide, Walrus, J. Walter Thompson and Mad Dogs & Englishmen. He also is a guest lecturer at the Miami Ad School and The Virginia Commonwealth University Brand Center. It is the second major addition to the marketing department at General Mills in recent months. In August, the company hired former MillerCoors marketer Jackie Woodward for the newly created position of vice-president of global media.
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