Mars makes changes to leadership

by Eric Schroeder
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From left: Andrew Clarke, Fiona Dawson, Bruce McColl


MCLEAN, VA. — Fiona Dawson, currently regional president of U.K. chocolate and global retail, has been named president of Mars Food with responsibility for Mars Drinks and European Multisales. She succeeds Poul Weihrauch, who has been named president of Mars Global Petcare, effective Jan. 1, 2015.

Ms. Dawson began her career at Mars in sales in 1988 as a graduate trainee. After many years in Multisales in Ireland, The Netherlands and Belgium, she became the head of the U.K. chocolate business in 2005 and has since also added responsibility of the Mars retail group.

Andrew Clarke, currently regional president of Petcare for Latin America, will become Mars, Inc.’s new chief customer officer and a member of the Mars Leadership Team, effective Feb. 15. Mr. Clarke joined Mars in 2000 in U.K. sales and over the next seven years took on increasing responsibility in the function as he moved between the pet specialty, impulse and grocery teams. Since then, he has taken multiple general manager roles across the business. Prior to Mars he was with Marks & Spencer.

Bruce McColl, Mars’ chief marketing officer, has been named to the Mars Leadership Team. Mr. McColl joined Mars in 1992 in Australia as a brand manager. Over his 22 years in marketing at Mars, he has worked across Mars’ business brands, categories and geographies.

“We are thrilled to have such great talent within the organization and proud of the growth that these leaders have demonstrated over the years,” said Grant F. Reid, office of the president, Mars, Inc. “These great leaders have an average of more than 19 years of experience in leadership at Mars, and they are a testament to how well our development programs at Mars works.”
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