Carolan to new role at Campbell

by Eric Schroeder
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Ed Carolan is currently president of U.S. Retail.

CAMDEN, N.J. — Ed Carolan has been named senior vice-president of Integrated Global Services (I.G.S.) at Campbell Soup Co. He currently is president of U.S. Retail. In his new role he will report to Denise Morrison, president and chief executive officer, and become a member of Campbell’s leadership team.

Mr. Carolan joined Campbell in 2001 and has led several businesses, including president of U.S. Retail, general manager of the Pepperidge Farm Snacks Division, and general manager of Campbell’s StockPot fresh soup and North America Foodservice businesses.

Before joining Campbell, he spent five years in brand management at Procter & Gamble in the United States and Europe. He received a bachelor’s of science degree in electrical engineering from the Georgia Institute of Technology and a master’s degree in business administration from Harvard Business School.

“Ed is a superb leader who understands our company and its strategic business imperatives,” Ms. Morrison said. “He will be a strong partner to our divisional and functional leaders as we work to implement our new enterprise structure.”

Campbell created I.G.S. to reduce costs and elevate operational excellence by delivering a range of transactional and knowledge-based services at an enterprise level rather than within each division. The I.G.S. organization will allow Campbell to standardize these services, including elements of finance, information technology, human resources and other functions, and increase its strategic capabilities. I.G.S. also will enable the company’s divisions to focus on developing and executing strategies that enhance marketplace competitiveness. Campbell is in the process of designing I.G.S. and expects its full implementation may require up to three years.

In late January, Campbell unveiled a new enterprise structure and major cost reduction initiative to help unlock growth and to generate annual cost savings of at least $200 million over a three-year period. The company plans to reorganize its business operations into three divisions to align the organization with the company’s core growth strategies.

Ms. Morrison said the development of I.G.S. is “another milestone” in Campbell’s efforts to unlock the value of its brands and the growth potential of its business.

“Building capabilities at the enterprise level and creating dedicated centers of excellence within I.G.S. will help us identify, innovate and implement services that better support our business needs,” she said. “It will also provide us with greater flexibility to reinvest resources to create value, whether it’s strengthening our core Americas business, expanding our Global Biscuits and Snacks business or growing our presence in the retail perimeter through our Packaged Fresh division.”
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