Popchips names new c.e.o.

by Keith Nunes
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David Ritterbush, PopChips ceo
David Ritterbush has been named c.e.o. of snack maker popchips.

LOS ANGELES — David Ritterbush has been named chief executive officer of snack maker popchips. Former c.e.o. Paul Davis is expanding his role on the company’s board of directors, according to the company.

Mr. Ritterbush was c.e.o. of the Premier Nutrition Co., a manufacturer in the active nutrition category. Prior to leading Premier, he had worked for Red Bull North America and Dreyer’s Grand Ice Cream.

“I witnessed popchips transform the better-for-you snack category in 2007, igniting explosive growth and massive consumer enthusiasm for its brand,” Mr. Ritterbush said. “The timing for me to join the team could not be better as we plan to introduce exciting innovations in 2016 that will fire up and excite our existing snackers, attract new fans to the brand and expand the tremendous support we receive from retail partners.”

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