Specialty snack maker expands leadership team

by Monica Watrous
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SAN JOSE, CALIF. — Kai Mitchell has been named director of sales for specialty snack maker RW Garcia. In her new position, Ms. Mitchell will lead the company’s sales team, drive revenue and contribute to marketing and business strategy.

Ms. Mitchell brings more than two decades of experience as a buyer in the grocery category to the San Jose-based company.

“We are very excited to welcome Kai to the team,” said Margaret Garcia, executive vice-president of sales and marketing for RW Garcia. “Her extensive experience in the natural food market is a great fit for our goal to expand business worldwide. The increasing demand for healthy snacks has led us to expand our innovative gluten-free snack line, and I’m confident that Kai will play a vital role in increasing our distribution channels domestically and internationally.”

Founded in 1982, family-owned and -operated RW Garcia has manufacturing facilities in Nevada and North Carolina. Its portfolio of products includes gluten-free crackers and tortilla chips made with seeds and vegetables.
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