Chris Neugent, president and c.e.o. of Post Consumer Brands, has joined the board of directors of Welch’s.

CONCORD, MASS. — Chris Neugent, president and chief executive officer of Post Consumer Brands, a division of St. Louis-based Post Holdings, has joined the board of directors of Welch’s, a family-farmer-owned cooperative and marketer of Concord and Niagara grape-based products.

Mr. Neugent has nearly 30 years of consumer products experience that he plans to use to help Welch’s achieve its goals.

“Chris knows how to motivate organizations to deliver quality products and profitable growth,” said Joseph Falcone, chairman of the Welch’s board, and president of National Grape Cooperative Inc. “We’re thrilled to gain his industry expertise and insights to help us maximize value for our family-farmer owners.”

Mr. Neugent was named president and c.e.o. last year when Post Holdings consolidated MOM Brands and Post Foods. Previously, as chairman and c.e.o. of MOM Brands, Mr. Neugent delivered innovation that enhanced the company’s reputation. Before joining Malt-O-Meal, Mr. Neugent was vice-president of marketing for the Wholesome Snacking Business Unit at Pepsi’s Frito-Lay division. During 12 years with Frito-Lay, Mr. Neugent progressed through several sales and marketing roles, where he managed brands, including Doritos, optimized profitability, led innovation and reinvigorated the “Baked Line” of products.

“Welch’s is a powerful brand recognized for quality, goodness and exceptional taste,” Mr. Neugent said. “I’m happy to have the opportunity to join the organization and help promote a profitable future for the business.”