McDonald's names new global v.p.

by Rebekah Schouten
Share This:
Search for similar articles by keyword: [McDonalds]

Colin Mitchell, McDonald's
Colin Mitchell, new global vice-president of McDonald’s, aided in shaping the brand vision for global brands such as Coca-Cola.

OAK BROOK, ILL. — Colin Mitchell has been named global vice-president of the McDonald’s brand for McDonald’s Corp.

In his new role, Mr. Mitchell will articulate the McDonald’s brand vision and position, impact the brand’s advertising, visual identity and packaging and guide the organization to reinvigorate the brand globally.

Mr. Mitchell joins McDonald’s from Ogilvy&Mather, where he worked as the worldwide head of strategic planning. He aided in shaping the brand vision for global brands such as Coca-Cola, Cisco and IBM.

“Colin is widely respected as one of the brightest and most talented planners in the advertising industry, and we are delighted to welcome him to McDonald’s at such an exciting and important time,” said Silvia Lagnado, global chief marketing officer for McDonald’s. “His invaluable experience working with major global companies and his passion for brand vision and strategy will have a lasting impact in our business.”

Currently located in New York City, Mr. Mitchell will move to Chicago, where McDonald’s plans to move its corporate headquarters by the spring of 2018. 
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.