Reading Bakery names European sales manager

by Jeff Gelski
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ROBESONIA, PA. — Joseph Pocevicius has been appointed sales manager, Europe by Reading Bakery Systems. He will relocate to The Netherlands and be responsible for selling RBS equipment and systems.

Joe Pocevicius, Reading Bakery
Joseph Pocevicius, sales manager, Europe, Reading Bakery Systems

Mr. Pocevicius joined Reading Bakery Systems in 2012 as a project manager in the engineering group. He was responsible for RBS projects installed in Eastern Europe. Mr. Pocevicius is a magna cum laude graduate of Pennsylvania State University, where he received a bachelor’s degree with a double major in international politics and Russian, and a minor in business. He is fluent in English, Lithuanian and Russian.

“The expansion of our sales efforts in Europe and Eastern Europe are a priority at Reading Bakery Systems,” said David Kuipers, senior vice-president of sales at Robesonia-based RBS. “Joe is a key element in that strategy. His knowledge of RBS products and the issues our customers face gives him a valuable perspective for his new sales position, and his language skills enable him to effectively communicate to the broad range of customers he will be serving in that region.”

Mr. Pocevicius will be based at the Tromp Group headquarters in The Netherlands. The Tromp Group, a developer and producer of turnkey projects for the baking industry, and Reading Bakery Systems are members of the Markel Food Group. Reading Bakery Systems makes baking and process systems for the global snack food industry. 
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