Mondelez marketing chief to depart company

by Monica Watrous
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Dana Anderson, Mondelez
Dana Anderson, senior vice-president and c.m.o. at Mondelez, is leaving the company.

DEERFIELD, ILL. — Dana Anderson, senior vice-president and chief marketing officer at Mondelez International, is leaving the company to pursue a new career opportunity. Following her departure, the company said it plans to evolve the chief marketing role as part of a larger marketing reinvention for such brands as Oreo, belVita, Milka, Cadbury and Trident.

Ms. Anderson joined Mondelez International, then part of Kraft Foods, in 2009.

Tim Cofer, Mondelez International
Tim Cofer, chief growth officer for Mondelez

“Dana has been a creative and change catalyst for our company, and we’re deeply appreciative of her many contributions,” said Tim Cofer, chief growth officer.  “Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilize breakthrough marketing in a rapidly changing global consumer landscape.”

Meanwhile, the maker of Ritz crackers and Chips Ahoy! cookies aims to improve its capabilities in consumer insights, data and analytics, content development, packaging design and e-commerce. To support these goals, the company announced the hiring of new leaders in key growth areas.

Stefania Gvillo, Mondelez
Stefania Gvillo, global head of strategic insights for Mondelez

Stefania Gvillo has been named global head of strategic insights, bringing 25 years of experience to the role. Ms. Gvillo joins Mondelez from PepsiCo, where most recently she was vice-president of portfolio strategy and consumer insights.

Jay Gouliard has been named global head of packaging, effective May 1. He has held various packaging leadership roles at such consumer packaged goods companies as Unilever and The Coca-Cola Co.

Jay Gouliard, Mondelez
Jay Gouliard, global head of packaging for Mondelez

Additionally, Mondelez said it has hired nearly 100 executives to help build its e-commerce platform with the goal to achieve at least $1 billion in e-commerce sales by 2020. This effort is led by Jeff Jarrett, vice-president and global head of e-commerce, who joined the company late last year.

“We’re operating in a constantly changing ecosystem, from shifting consumer habits and the rapidly evolving retail environment to the advent of big data and new technology,” Mr. Cofer said. “The only way to succeed is to rapidly test and learn, while embedding new capabilities.”

These leadership changes come less than a week after the company announced the departure of Roberto Marques, president of Mondelez International’s North America business. Mr. Cofer will serve as interim president of North America business until a replacement for Mr. Marques may be found. 
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