Hain hires leader for digital engagement, e-commerce

by Eric Schroeder
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Hain Celestial e-commerce, digital
Julie Bowerman will be responsible for Hain Celestial's digital strategy and vision, including customer and commercial development and on-line media.
 

LAKE SUCCESS, N.Y. — Julie Bowerman has been named senior vice-president of digital engagement and e-commerce at Hain Celestial Group, Inc. In her new role, Ms. Bowerman will be responsible for the company’s overall digital strategy and vision, including customer and commercial development and on-line media.

Julie Bowerman, Hain Celestial
Julie Bowerman, senior vice-president of digital engagement and e-commerce at Hain Celestial Group

Prior to joining Hain, Ms. Bowerman was with The Coca-Cola Co. for 20 years, most recently as global vice-president of omni shopper marketing and digital commerce. She also held various marketing, commercial and digital roles at the Atlanta-based company. Before joining Coca-Cola, she was a senior media buyer and planner at J. Walter Thompson.

“E-commerce and digital engagement of our consumers are critical elements of our growth strategy as our consumer base increasingly engages with brands and buys natural, organic and better-for-you products on-line,” said Gary Tickle, chief executive officer, Hain Celestial North America. “With Julie’s extensive experience and proven track record of success in the fast-moving consumer goods industry in digital and e-commerce, her contributions should be invaluable to Hain Celestial.” 
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