Pcdata names new baking business development director

by Staff
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Pcdata develops, manufactures and implements warehouse optimization and tracking and tracing solutions.

KERKRADE, THE NETHERLANDS — Ralf Ulmer has been named director of business development baking at Pcdata.

“It’s not every day that you find someone with his extensive expert knowledge and understanding of the baking industry and paperless dispatch technology,” said Ruud Hendrix, global director sales and marketing, Pcdata. "And adding staff to keep up with current and projected demand for our products and solutions is the right thing to do.”

Mr. Ulmer will focus on growing the company’s position in the baking industry across the world. 

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