Starbucks veteran to lead donut chain

by Monica Watrous
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Chris Schultz, Voodoo Doughnut
Chris Schultz has been named c.e.o. of Voodoo Doughnut.
 

PORTLAND, ORE. — Chris Schultz has been named chief executive officer of Voodoo Doughnut, a donut shop chain with six locations in four states. He brings more than 30 years of restaurant industry experience to the role, most recently as senior vice-president of operations at MOD Pizza. During his tenure, the company grew from one to more than 300 locations worldwide.

Prior to MOD Pizza, Mr. Schultz was an operational adviser to the senior executive team at Starbucks Coffee Co. for 13 years. In his new role at Voodoo, he will lead growth of the brand as it enters new markets.

Famous for its irreverently named, creatively decorated yeast donuts, including the Voodoo Doll, Memphis Mafia and Maple Bacon Bar, Voodoo Doughnut operates locations in Portland, Denver, Los Angeles, and Austin, Texas.

Voodoo Doughnuts
Voodoo Doughnut is famous for its irreverently named, creatively decorated yeast donuts.
 

“Voodoo has all the magic needed to create something really big, and Chris has the experience we need as we realize our dream of a culture-driven business,” said Kenneth “Cat Daddy” Pogson, co-founder of Voodoo Doughnut. “His commitment to the customer and dedication to building a strong culture will pave the way as we try and put more ‘magic in the hole.’”

Mr. Schultz will succeed Robin “Lobster” Ludwig, who died from brain cancer in 2015.

“Voodoo has all the ingredients to go from ‘the little company that could’ to the next big thing,” Mr. Schultz said. “We will be retaining all that’s wonderful to make sure the Voodoo that’s done so well isn’t lost as we introduce ourselves to new customers, communities and employees.”
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