Baker removing 'Love' from ingredient panel

by Josh Sosland
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Nashoba Brook Bakery granola
Nashoba Brook Bakery was directed by the F.D.A. to remove “Love” from the ingredient list on Nashoba granola.
 

CONCORD, MASS. — The chief executive officer of a Concord baking company late last week said he will heed a regulatory warning that has drawn widespread social media attention. John D. Gates, chief executive officer of Nashoba Brook Bakery, was directed by the Food and Drug Administration to remove “Love” from the ingredient list on Nashoba granola.

“’Love’ is not a common or usual name of an ingredient,” the F.D.A. said in a September letter. The F.D.A. letter also cited the company for numerous serious violations of the Current Good Manufacturing Practice regulation for food, including a number of sanitation and cleanliness matters. The company’s plant was inspected by the F.D.A. earlier this year.

Still, it was the labeling directive that attracted the greatest social media buzz. One Twitter user posted, “If love isn't a real ingredient ... Then my mom has a LOOOOT of explaining to do regarding pancakes.”

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