New curcumin ingredient may work as yellow coloring agent

by Jeff Gelski
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WÄDENSWIL, SWITZERLAND – Frutarom Switzerland Ltd. Health BU and Aquanova AG have joined forces to market NovaSol curcumin, a solubilized, highly bioavailable form of curcumin. A yellow pigment found in turmeric, curcumin is used as a coloring agent by the food industry and as a phytochemical in the dietary supplement industry.

Frutarom Health will work in collaboration with Molecular Health Technologies, its sales and marketing agent in the U.S. and Canadian markets. Aquanova AG, based in Germany, manufactures ingredient formulas. A European research projected funded by the German Federal Ministry of Education and Research led to the development of NovaSol curcumin.
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