Pizza by design
June 24, 2014
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|Christy Denney, author of "The Girl Who Ate Everything" blog, used a DiGiorno Design a Pizza kit to illustrate an alligator that visits her backyard. "A Night Owl" blogger Kimberly Sneed opted for a more patriotic design for her pizza.
SOLON, Ohio – A new DiGiorno pizza kit lets consumers customize their frozen pie.
The Design a Pizza kit includes a full-size DiGiorno cheese pizza with individually wrapped meats, vegetables, shredded cheese and seasoning packet. The kits are available in three varieties: Pepperoni and Sausage with Peppers & Onions; Tomato & Red Onion with Pepperoni; and Chicken, Green Peppers & Red Onions with Pepperoni.
"Whether it's through fashion, finger painting or building craft-stick houses, everyone is looking for ways to express themselves, and food is no different," said Todd Macsuga, director of marketing for Nestle Pizza. "With the new DiGiorno Design a Pizza kit, everyone's an artist. We are making it easier than ever to show off your personality in a creative way, while customizing mealtime to fit specific tastes and to please everyone around the table."
DiGiorno has partnered with eight bloggers to create their own personalized pizzas using the Design a Pizza kit. A collection of videos featuring the bloggers' creations are posted on Vine and Instagram. The pizza kits are available at retail for $6.79 to $8.99.