Watson's new premix adds vitamins to gluten-free items

by Jeff Gelski
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Watson, Inc. has commercialized VitaBoost10.

WEST HAVEN, CONN. — Watson, Inc. has commercialized VitaBoost10, a vitamin and mineral premix formulated to complement gluten-free products. The premix is formulated to provide 15% of the daily value per serving for the following vitamins and minerals: calcium, iron, vitamin D, folic acid, thiamin (B1), riboflavin (B2), niacin (B3), pyridoxine (B6), vitamin B12 and zinc.

“While there have been major improvements in the overall quality of gluten-free products over the last few years, especially in terms of taste and texture, there has been relatively little innovation in terms of nutrition,” said Moira Watson, vice-president of marketing and communications for West Haven-based Watson. “As the market continues to mature, we believe that we will see an increased interest in nutritional claims. Already, many of the major gluten-free brands have introduced whole grain offerings. We believe that this focus on nutrition will continue to evolve to include not only whole grain, but high fiber, high protein as well as basic fortification claims.”

The Gluten Intolerance Group, Auburn, Wash., certifies all of Watson’s gluten-free products, including VitaBoost10.
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