New I.F.F. business targets middle-market customers in North America

by Jeff Gelski
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NEW YORK — International Flavors & Fragrances has launched Tastepoint by IFF, a new company designed to service middle-market customers in North America, New York-based I.F.F. said June 26. Tastepoint by IFF represents the merger of Ottens Flavors, acquired in 2015, and David Michael & Co., acquired in 2016.

Matthias Haeni, IFF
Matthias Haeni, group president, flavors for I.F.F.

“We created Tastepoint by IFF specifically to leverage both companies’ extensive expertise in the market while offering the R.&D., technologies and consumer insights that I.F.F. can provide,” said Matthias Haeni, group president, flavors for I.F.F. “This new and innovative go-to-market approach targets the unique needs and expectations of these customers — the speed, agility and resourcefulness that David Michael and Ottens Flavors have long-provided — powered with technologies for differentiation.”

Andreas Fibig, IFF
Andreas Fibig, c.e.o. of I.F.F.,

Andreas Fibig, chief executive officer of I.F.F., said, “The creation of Tastepoint by IFF marks the achievement of another milestone in our Vision 2020 strategy — to win where we compete as we grow market share in North America.”

When acquiring Philadelphia-based Henry H. Ottens Manufacturing Co., I.F.F. noted the company had a strong portfolio of U.S.-based accounts. When acquiring Philadelphia-based David Michael & Co., I.F.F. said the company was well known for its vanilla expertise, strength in the dairy and beverage categories, and relationships with middle-market customers.
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