Hawaiian roll improver offers clean label benefits

by Jeff Gelski
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Bellarise Hawaiian roll improver
The new Bellarise Hawaiian roll improver enhances crumb structure, resilience and shelf life in Hawaiian-style rolls.
 

PASADENA, CALIF. — Pak Group has introduced a clean label Hawaiian roll improver through its North American brand, Bellarise. The Hawaiian roll improver is also available in non-allergen and non-bioengineered/non-G.M.O. formats.

Walt Postelwait, Pak Group, Bellarise
Walt Postelwait, president of Pak Group

“It all goes back to understanding our customers and North American consumers,” said Walt Postelwait, president of Pak Group, Pasadena. “Industry sales in the buns/rolls/croissants category neared the $2 billion mark in 2015, and with demand for clean label breads only rising, development of a clean label Hawaiian roll solution made sense.”

The roll improver enhances crumb structure, resilience and shelf life in Hawaiian-style rolls, he said.

The roll improver contains wheat flour, yeast, natural enzymes, ascorbic acid (vitamin C) and natural flavors, said Cam Suárez-Bitár, marketing coordinator for Pak Group NA. It has no sodium stearoyl lactylate (SSL), monocalcium phosphate, ammonium sulfate, sodium silicoaluminate or diacetyl tartaric acid ester of mono- and diglycerides (DATEM). 
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