Bake'n Joy Foods debuts clean label bakery line

by Eric Schroeder
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Bake'n Joy Kitchen Cupboard clean label brownies
Bake’n Joy's Kitchen Cupboard line includes frozen scoop-and-bake batters for muffins, brownies and corn breads.
 

NORTH ANDOVER, MASS. — Bake’n Joy Foods has introduced Kitchen Cupboard clean label products, a line of items that will be sold to in-store bakeries, quick-service retail chains and the food service industry.

Bake’n Joy said the Kitchen Cupboard brand will feature its signature muffin and cookie varieties, including whole grain lines that are available in freezer-to-oven, pre-deposited format. Additionally, the Kitchen Cupboard line includes frozen scoop-and-bake batters for muffins, brownies and corn breads, as well as thaw-and-serve items, bases, mixes and streusel toppings.

Bake'n Joy Kitchen Cupboard clean label muffins
Kitchen Cupboard products contain no bleached flour, artificial flavors or colors.
 

The Kitchen Cupboard products contain no bleached flour, artificial flavors or colors, high-intensity sweeteners, high-fructose corn syrup, artificial preservatives, aluminum phosphates, partially hydrogenated oils, modified starches or trans fats.

“The sweet baked goods category is not going away despite an evolving trend toward healthier, ‘better for you’ foods,” said Michael Ogan, vice-president of operations and great-grandson of founder A. E. Ogan. “Bake’n Joy has innovated high-quality bakery products for retail and food service customers since 1941, so it made perfect sense for us to develop this new clean label line and introduce it to the all-natural industry at Expo West.” 
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