Creative use of ethnic ingredients tops McCormick’s trends

by Staff
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SPARKS, MD. — Consumers discovery of ingredients previously considered ethnic for purposes beyond their traditional uses will be one of the top flavor trends for 2013, according to McCormick & Co., Inc.

McCormick has released its “Flavor Forecast” for 2013, making predictions on trends that it expects will drive flavor innovation in the future.

“Around the world, we’re seeing a fascinating collision of tradition and innovation,” said Kevan Vetter, executive chef. “Authentic, real ingredients are still at the core, through now they’re being enjoyed in unique, updated ways that reflect a much more personalized approach to cooking and eating.”

The 2013 list includes the following trends:

  • No apologies necessary. There will be an emphasis on enjoying favorite flavors for a momentary escape. This trend may include flavor pairings such as bitter chocolate, sweet basil and passion fruit as well as black rum, charred orange and allspice.
  • Personally handcrafted. Home cooks and chefs are expanding their hands-on methods by personally crafting and perfecting signature ingredients and recipes. This trend may include flavor pairings such as cider, sage and molasses in addition to smoked tomato, rosemary, chile peppers and sweet onions.
  • Empowered eating. People are connecting their eating to overall health and wellness and desiring a personalized, flexible approach that may change from day to day. Consumers are feeling empowered by finding harmony in what foods are right for them. This trend includes flavor pairings such as ferro grain, blackberry and clove as well as broccoli and dukkah (a blend of cumin, coriander, sesame and nuts).
  • Hidden potential. Consumers are finding uses from every part of ingredients and using creative cooking methods in order to not waste anything. This trend includes flavor pairings such as artichoke, paprika and hazelnut in addition to meat cuts, plantain and stick cinnamon.
  • Global my way. Many ingredients once considered ethnic now are being used in a variety of ways beyond their native uses. Examples of this trend include anise and cajeta (Mexican Caramel Sauce) and Japanese Katsu sauce and oregano.
The 2012 Flavor Forecast included trends such as honoring roots, quest for the ultimate, veggies in vogue, simplicity shines, flavorful swaps and no boundaries.
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