Slideshow: Consumer skepticism leads Leatherhead’s 2014 global outlook
by Jeff Gelski
SURREY, UNITED KINGDOM — Food companies this year will need to work on restoring trust among consumers, according to the report “Global Industry Outlook” released this month by Leatherhead Food Research. Emma Gubisch, strategic insight manager for United Kingdom-based Leatherhead, identified key issues for 2014.
In 2013, scandals such as the selling of horse meat as beef affected consumer trust.
“We now see a more skeptical and wary consumer emerging,” the Leatherhead report said. “Companies will have to battle hard to restore trust in 2014.”
Click to open a slideshow of more trends set to shape the food industry in 2014: