Kellogg reaches out to Hispanic community

by Eric Schroeder
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BATTLE CREEK, MICH. — The Kellogg Co. said it is taking a fresh approach to reaching and connecting with Hispanic families through “Días Grandiosos,” a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families.

“Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage while embracing a more American lifestyle,” said Christopher Rivera, associate director of multicultural brand marketing at Kellogg. “We help her find this balance through deliciously nutritious recipes, compelling articles and relatable stories about real Hispanic women and their families with topics that she cares about and that are relevant to our brands.”

The information on Dias Grandiosos (www.DiasGrandiosos.com) is provided by real Latinas, making this new community “a unique one,” Kellogg said.
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