Van's into new daypart with whole grain pastas launch

by Eric Schroeder
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VERNON, CALIF. — Van’s is making its entry into the lunch and dinner category with the launch of a line of whole grain pastas.

New Van’s Whole Grain Pastas come in three gluten-free varieties: Rotini and red sauce; creamy herb and garlic; and ultimate cheddar penne. Each pasta variety may be prepared on the stovetop in 10 minutes, and is made with no artificial colors, flavors, preservatives or high-fructose corn syrup.

The whole grain pastas have a suggested retail price of $3.99.

In addition to the pasta launch, Van’s is adding to its snacks line with Van’s Soft-Baked Whole Grain Granola Clusters. Available in blueberry walnut and cranberry almond, the bite-sized, sweet and chewy granola clusters offer 12 grams of whole grains per serving and are free of artificial flavors, colors and high-fructose corn syrup.

“At Van’s, we are committed to providing delicious, nutritious foods people can feel good about eating for breakfast, as a snack, and now even at lunch or dinnertime,” said Tim Smith, vice-president of Van’s. “Our new pastas and granola clusters are part of our ongoing mission to provide simple, smart choices for people who enjoy eating and living well.”

Until entering the lunch and dinner categories, Van’s was known for its line of snack and frozen breakfast foods, including waffles, pancakes, whole grain crackers, snack bars, whole grain baked chips and PB&J bars.
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