How Liscio's generates instant customer feedback

by Laurie Gorton
Share This:

Liscio’s Italian Bakery, Glassboro, NJ, specializes in supplying sandwich shops and foodservice ­operations, but it also has in-store supermarket and retail bakery accounts. And three of these ­retail shops carry the Liscio’s name. All are within six miles of the wholesale bakery, and all include deli sandwich operations.

“We treat our retail shops like any other account,” explained Chad Vilotti, the bakery’s vice-president, “but they do give us an immediate sense of what to expect from new product introductions.”

Such feedback also comes from Liscio’s management team. “We look at the product each day, and of course, we eat it, too!” Mr. Vilotti observed.

Liscio’s newest location, adjacent to the wholesale bakery, houses the company’s pastry production unit. Laura Casaletto, general manager of the retail business, described an active specialty operation employing four bakers and four decorators. “We do cakes of all sorts, birthday to weddings and more,” she said.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.