Wording matters for antioxidants
Oct. 3, 2011
by Laurie Gorton
Packaging that describes a food as “rich in antioxidants” will prompt more buying decisions than the statement “antioxidants added,” according to Decision Analyst, a market research and analytical consulting firm based at Arlington, TX. In 2010, the group surveyed more than 16,000 people and found 40% would be more likely to buy products labeled as “rich in antioxidants.” The “antioxidants added” label appealed to only 25% of respondents.