Rate Protective Clause
All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force
at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may
be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the
contract rate has been earned up to the date of the cancellation.
Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in
advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be
confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in
U.S. currency by check or transfer.
15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid
in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs,
conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment
is not received in full within 60 days of invoice date.
An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-
part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from two to 24
pages. Contact the publisher for rate information.
Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must
earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period
from the date of the first insertion, they have used sufficient space to earn a lower rate.
Publisher's Protective Clause
All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and
advertising agency agree to assume all liability for content including, but not limited to text, illustration,
representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of
any person’s name or photograph arising from the publisher’s reproduction and publishing of such
advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject,
discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by
acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The
publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s
standard. Publisher reserves the right to place the word “advertisement’ with copy which in the
publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or
nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood,
insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation
interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or
delivery in any matter.