MoonPie adds peanut butter innovation
January 26, 2009
by Keith Nunes
CHATTANOOGA, TENN. — Chattanooga Bakery, Inc. has introduced MoonPie Peanut Butter. Sized like a mini-MoonPie, the new product has a peanut butter filling on a chocolate-flavored cookie and a chocolate-flavored coating.
"We’re really excited to be launching some truly new and different items under the proven MoonPie trademark," said Tory Johnston, vice-president of marketing. "For over 90 years, we’ve stayed true to our original design — soft cookies with marshmallow filling. After extensive research, consumers seemed excited to try new items from us — peanut butter is first, and there are several other new ideas in R.&D. now."