THOMASVILLE, GA. — Flowers Foods Inc.’s Cobblestone Mill bread will be featured as part of a segment on the Jan. 22 airing of "The Balancing Act," a Lifetime cable television series dedicated to addressing issues facing professional women. The segment also will air on Jan. 26, Jan. 28 and Jan. 30.

As part of the segment, celebrity guest host Kim Alexis and host Danielle Knox will discuss foods they feel go great with sports parties. They will be joined by Brent Bradshaw, Cobblestone Mill brand manager, and Dan Marino, former quarterback of the Miami Dolphins. Mr. Bradshaw and Mr. Marino will share their favorite ways to use sandwich, sub and onion rolls.

"Whether people are out tailgating or having a party at home, it’s fun to shake things up with new menu ideas," Mr. Bradshaw said. "Our premium buns and rolls add a hearty texture and rich taste and make even simple sandwiches something special."

Last year, Flowers Foods’ Nature’s Own brand was featured on a segment of the show discussing the importance of breakfast in overall health and how to incorporate healthy foods into the first meal of the day.