Flowers Foods begins 'Who is Mrs. Freshley's' contest

by Bakingbusiness Staff
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THOMASVILLE, GA. — Flowers Foods, Inc. is inviting customers to nominate individuals who fit the personality of the company’s Mrs. Freshley’s snack cake and pastry brand. As part of the "Who is Mrs. Freshley’s" search consumers are invited to submit nominations by visiting to upload photos and write brief descriptions of why they believe their nominees are the real Mrs. Freshley. "Since its introduction in 1994, Mrs. Freshley’s has never had a person or character associated with the brand," said Brent Bradshaw, brand manager for Flowers Foods. "Through the years, our customers have had a direct hand in shaping our products so asking them to help define the personality behind the brand makes sense. We are excited to have consumers search for Mrs. Freshley and we can’t wait to see the nominations." One nomination per person is allowed. Entries for the "Who is Mrs. Freshley’s" campaign must be received by 11:59 p.m., Nov. 9, 2009, via Mrs. Freshley’s Facebook page. Winners will be notified Nov. 16. The winner will receive a $1,500 American Express gift card, be posted on and may be used in future merchandising. The individual who nominates the winner of the contest will receive a $500 American Express gift card.

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