King's Hawaiian extends Snacker Roll line
October 14, 2009
by Bakingbusiness Staff
TORRANCE, CALIF. — King’s Hawaiian has launched Honey Wheat with Wholesome Grain Snacker Rolls as an addition to its top-selling line.
The product comes in a four-pack of 2 by 4 inch pre-sliced mini-sub-style sandwich rolls for consumer, deli and food service use. The product extends the Snacker Roll offerings that were first released in 2008.
"Following the overwhelming consumer response to the King’s Hawaiian Snacker Roll products, we’ve extended the flavor selection to include the Honey Wheat with Wholesome Grains product," said Shelby Weeda, president of King’s Hawaiian Bakery West. "The Snacker Rolls have proven to be a consumer success despite economic conditions, and we’re pleased to be providing a product that consumers find palatable and affordable."