More than 3,000 products feature Whole Grain Stamp

by Bakingbusiness Staff
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BOSTON — There are now more than 3,000 products in 14 countries that have been approved to use the Whole Grain Stamp. The 3,000 product was Pan Integral Bimbo, a product offered in Panama by Grupo Bimbo.

"We’re gratified to see the Whole Grain Stamp established as a trusted standard in the United States and now spreading beyond our borders to help shoppers in other lands," said Cynthia Harriman, director of Food and Nutrition strategies for the Whole Grains Council. "We’ve created Portuguese and Spanish versions for Latin America, a French-English version for Canada, and even a Polish version as interest grows in other countries."

To display the symbol products must have a half serving or more of whole grains per serving. In actuality, 65% of products currently using the stamp have a full serving or more of whole grain, and more than a third of the products qualify for the added 100% banner symbolizing that all the grain in the product is whole grain.

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